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		<title>auto materials &#8211; Official POSCO Group Newsroom</title>
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            <title>auto materials &#8211; Official POSCO Group Newsroom</title>
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				<title>“Steel”ing the Spotlight at the North American International Auto Show</title>
				<link>https://newsroom.posco.com/en/steeling-spotlight-north-american-international-auto-show/</link>
				<pubDate>Wed, 31 Jan 2018 18:59:31 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[This year’s North American International Auto Show (NAIAS) held in Detroit from January 13-28 was buzzing with the latest car models fresh off the assembly]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">This year’s <a href="https://naias.com/" target="_blank" rel="noopener">North American International Auto Show</a> (NAIAS) held in Detroit from January 13-28 was buzzing with the latest car models fresh off the assembly line. As the event immediately follows the<a href="https://www.ces.tech/" target="_blank" rel="noopener"> Consumer Electronics Show</a> (CES), people were expecting more autonomous, electric or at least hybrid vehicles in the spotlight, but the majority of automakers focused on what’s in store for everyone’s nearer future. </span></p>
<div id="attachment_13679" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg" target="_blank" rel="noopener"><img class="wp-image-13679 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg" alt="The 2019 Dodge Ram 1500 on display at the 2018 North American International Auto Show." width="1000" height="665" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500-800x532.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500-768x511.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The 2018 North American International Auto Show brought the biggest names in the auto industry together for a show and tell. (Source: <a href="https://newatlas.com/trucks-suvs-detroit-auto-show-2018/53016/" target="_blank" rel="noopener">News Atlas</a>)</p></div>
<p><span style="font-weight: 400;">Continuing on what we saw during the past few years, the focus this year again was on improving safety, performance and design, all at the lightest weight possible for fuel economy. While there have been debates in the past about the best lightweight material, there was a clear winner at this year’s NAIAS. Almost every car, including the 2018 Car of the Year, was clad in advanced high-strength steel (AHHS) and significantly lighter than their predecessors. </span></p>
<p><span style="font-weight: 400;">Take a look at some of this year’s steel-clad cars.</span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/5-reasons-ahss-tops-market-lightweight-auto-materials/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>5 Reasons Why AHSS Tops the Market for Lightweight Auto Materials</b></a></p>
<h2><b>2018 Car of the Year: Honda Accord</b></h2>
<p><span style="font-weight: 400;">The 2018 Honda Accord took home the prestigious title of Car of the Year due to its lightweight and improved strength and performance. </span><a href="http://www.worldautosteel.org/steelyourworld/steel-muscle-in-new-vehicles/2018-honda-accord-highest-uhss-content-to-date/" target="_blank" rel="noopener"><span style="font-weight: 400;">The 2018 model</span></a><span style="font-weight: 400;"> contains 29 percent ultra-high-strength steel (UHSS) in its chassis and 54.2 percent high strength steel (HSS). With these applications, the Honda Accord achieved a weight reduction of 110 to 176 pounds while improving its body torsional rigidity by 32 percent and its bending rigidity by 24 percent. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/fu-5bR5mKgg?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Chevy Silverado</b></h2>
<p><span style="font-weight: 400;">The all-new Chevy Silverado comes armed with plenty of steel. One of the features that contribute to its improved safety is the bed floor made of roll-formed HSS. Also, 80 percent of its fully-boxed steel frame is made of HSS and AHSS forms the Silverado’s safety cage. Overall, the new model is taller and 7 inches wider than before. Nevertheless, the all-new Silverado is 450 pounds lighter with a 10 percent increase in torsional rigidity than the previous model.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/lY7XYqYx9fA?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Dodge Ram 1500</b></h2>
<p><span style="font-weight: 400;">The 2019 Dodge Ram 1500 is another steel-intensive vehicle revealed at NAIAS. About 98 percent of this year’s model is made from HSS, and is the </span><a href="http://www.worldautosteel.org/steelyourworld/steel-muscle-in-new-vehicles/2019-dodge-ram-redesign-25-fuel-economy-225-lbs-lighter-with-ahss/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightest, longest and most efficient frame</span></a><span style="font-weight: 400;"> in the half-ton truck segment. The wheelbase and crew cab is 4 inches longer than the previous model. The Dodge Ram 1500 also has several new safety features. The unique front-splayed frame rail technology, frame-mounted HSS tire blockers and fully-boxed side rails allow the car to absorb more energy in case of impact and minimize structural damage. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/XycH-FRXIgQ?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Kia Forte</b></h2>
<p><span style="font-weight: 400;">The 2019 Kia Forte is taller, wider and longer than before with 54 percent of its chassis made of AHSS. It also has a 16 percent stiffer body-in-white and the new seat frames are lighter yet stronger as Kia has its eyes on top ratings from the Insurance Institute for Highway Safety (IIHS) for the second consecutive year. The lighter and stronger vehicle will consume about 9 to 20 percent less fuel as well as drop noise levels by </span><a href="https://www.centennialautogroup.ca/en-CA/this-is-the-all-new-2019-kia-forte" target="_blank" rel="noopener"><span style="font-weight: 400;">5 decibels</span></a><span style="font-weight: 400;">. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/X6YOp2zqbbQ?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>Why the Steel Overload? </b></h2>
<p><span style="font-weight: 400;">As mentioned above, the latest cars are steel-intensive and automakers increasing the amount of HSS, UHSS and AHSS in their mix of materials. Of course, the main reason for this is steel’s innate properties that make it the ideal solution for automakers looking to cut back on weight and still satisfy safety standards. However, automakers also learned a good lesson from automakers who chose another popular lightweight material &#8211; aluminum. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Materials Matter: Why Steel Beats Aluminum in the Sustainability Debate</b></a></p>
<p><span style="font-weight: 400;">Back in 2014, Ford released its F-150 with an all-aluminum body. The move was bold and the cars sold fast as it was a whole 700 pounds lighter than previous models. Consumers got to drive away with a drastically improved fuel economy, but it didn’t take long for them to realize the big, expensive problem with aluminum bodies: repairs. </span></p>
<div id="attachment_13680" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg" target="_blank" rel="noopener"><img class="wp-image-13680 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg" alt="The 2015 Ford F-150." width="800" height="532" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150-768x511.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">The 2015 Ford F-150 has an all-aluminum body. (Source: <a href="http://hennesseyperformance.com/vehicles/ford/f-150-raptor/" target="_blank" rel="noopener">Hennessey Performance</a>)</p></div>
<p><span style="font-weight: 400;">Although steel and aluminum are similar in terms of its lightweight properties, </span><a href="http://www.pricescollision.com/ford-f-150-auto-body-repair-one-problem-aluminum-f-150-model-owners-not-considered/" target="_blank" rel="noopener"><span style="font-weight: 400;">aluminum reacts differently than steel under heat</span></a><span style="font-weight: 400;">. Aluminum does not have metal memory, while steel does, making it hard to reshape and repair following an accident. Welding aluminum also takes much more skill and precision than steel, and there are few repair shops that are equipped to handle aluminum. As a result, drivers not only have a hard time finding repair shops for their aluminum cars, they have to pay a hefty price for repairs compared to repairs for steel cars. For example, </span><a href="https://jalopnik.com/how-a-2015-ford-f-150-aluminum-repair-cost-17-000-and-1719664610" target="_blank" rel="noopener"><span style="font-weight: 400;">Jalopnik </span></a><span style="font-weight: 400;">reported one of the first cases of the F-150 repairs back in 2015 cost USD 17,000 and a month-long repair time. </span></p>
<p><span style="font-weight: 400;">Of course, this was a rare case highlighting the steep learning curve of repairing aluminum vehicles, but it also highlights the fact that steel is still the norm when it comes to automotive materials, and judging from the 2018 NAIAS, it’s going to stay that way for quite some time. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of <a href="https://www.hondaoflincoln.com/2018-honda-accord-named-2018-north-american-car-of-the-year/" target="_blank" rel="noopener"><span style="font-weight: 400;">Honda of Lincoln</span></a><span style="font-weight: 400;">.</span></span></p>
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				<title>POSCO GIGA STEEL Offers Solutions for the Evolving Auto Industry</title>
				<link>https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/</link>
				<pubDate>Wed, 12 Apr 2017 10:00:42 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
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		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[auto manufacturers]]></category>
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									<description><![CDATA[The auto industry is transforming itself to meet changing consumer demands and increasingly strict safety and fuel efficiency regulations. To do this,]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The auto industry is transforming itself to meet changing consumer demands and increasingly strict safety and fuel efficiency regulations. To do this, automakers are searching for materials that are both lighter and stronger so that they can build safer and more efficient cars. As the world’s fourth largest steelmaker, POSCO provides advanced steel solutions to meet these challenges.  </span></p>
<p><span style="font-weight: 400;">POSCO’s innovations in steel technology have long supplied material solutions for the automotive industry. Last year, POSCO sold approximately 9 million tons of automotive steel sheets, accounting for </span><span style="font-weight: 400;">10% of the global automotive steel sheet market</span><span style="font-weight: 400;">. In 2017, POSCO’s focus on providing customers with the most advanced, high-quality steel continues with POSCO GIGA STEEL.</span></p>
<h2><b>POSCO GIGA STEEL, the Beginning of a New Era </b></h2>
<p><span style="font-weight: 400;">POSCO GIGA STEEL represents the apex of steel technology as it is lightweight, strong, and highly formable &#8211; exactly what automakers are looking for. Innovations in POSCO’s manufacturing processes reduce both its production emissions and price, making it a more sustainable and affordable option for car makers compared to other lightweight materials. See how POSCO GIGA STEEL is opening a new era for automotive steel in the video below.</span></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/AuibHcF8Jjs?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<h2><b>POSCO GIGA STEEL Provides Strength &amp; Safety </b></h2>
<p><span style="font-weight: 400;">Automotive steel is categorized according to its tensile strength. POSCO GIGA STEELS fall into the highest category, which includes steels with a tensile strength rated at more than 1 GPa (Gigapascal), meaning it can withstand more than 100 kilograms-force per square millimeter. In the past, steels with tensile strength ratings this high have been problematic for automakers as they had low ductility and elongation properties. </span></p>
<p><span style="font-weight: 400;">What makes POSCO GIGA STEEL the ideal material for automakers is its ability to both bend and withstand an immense amount of weight and pressure. </span><span style="font-weight: 400;">POSCO’s ultra high strength giga steel has up to three times more formability than other types of comparable steel on the market, making it ideal for manufacturers.</span></p>
<p><span style="font-weight: 400;">A car’s safety can also be enhanced significantly when POSCO GIGA STEEL is applied to a vehicle’s BIW (body in white) or front and back bumpers. POSCO GIGA STEEL is not only strong but has exceptional shock absorption during impact. </span></p>
<p><span style="font-weight: 400;">The strength and safety of POSCO GIGA STEEL have been tested and proven to meet the industry’s strictest safety standards. The </span><a href="http://www.poscopac.com/eng/sub02/05_01.php" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO Body Concept-Electric Vehicle (PBC-EV)</span></a><span style="font-weight: 400;"> is a lightweight and safe car body for electric vehicles made with POSCO GIGA STEEL. In safety tests, </span><span style="font-weight: 400;">it received </span><a href="http://www.koreatimes.co.kr/www/news/biz/2017/02/123_205754.html" target="_blank" rel="noopener"><span style="font-weight: 400;">&#8220;five stars&#8221; from the Europe New Car Assessment Program</span></a><span style="font-weight: 400;"> and a &#8220;good&#8221; rating from the Insurance Institute for Highway Safety (IIHS) &#8211; the highest ratings one can receive from both organizations.</span></p>
<div id="attachment_10917" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design.jpg" target="_blank" rel="noopener"><img class="wp-image-10917 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-1024x433.jpg" alt="POSCO’s PBC-EV made with GIGA STEEL is both safe and lightweight." width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO’s PBC-EV made with POSCO GIGA STEEL is both safe and lightweight.</p></div>
<h2><b>POSCO GIGA STEEL Helps Deliver Lightweight &amp; Sustainable Cars</b></h2>
<p><span style="font-weight: 400;">Strict regulations on fuel efficiency and carbon emissions continue to push automakers to look for </span><span style="font-weight: 400;">lighter materials to reduce the overall weight of vehicles</span><span style="font-weight: 400;">. However, because stricter safety regulations typically require using heavier body parts, automakers are looking for both strong and light materials to build their cars. <span style="color: #000000;">L</span></span><span style="color: #000000;">ightweight solutions can be found in some alternative materials, such as aluminum and carbon fiber composites, <a href="https://newsroom.posco.com/en/auto-industry-finds-steel-solution-lightweighting/" target="_blank" rel="noopener">but there are some drawbacks</a>. For example, although POSCO GIGA STEEL is heavier than aluminum (when measuring equal parts area and thickness), it is more than three times stronger. Therefore, less of it is needed to manufacture products that are as light or lighter than those made with aluminum.</span></p>
<p>Car bodies manufactured with POSCO GIGA STEEL and other advanced high strength steels could see a <a href="http://www.poscopac.com/eng/sub02/05_01.php">26% reduction in total weight</a> when compared to cars of the same size with internal combustion engines. Considering that the average body weight of medium-sized cars in the early 2000’s was 280-300 kg, this is a remarkable achievement for automakers today.</p>
<p><span style="font-weight: 400;">Also, based on its life cycle assessment measuring carbon dioxide emissions from production to recycling, POSCO GIGA STEEL performs remarkably well as an eco-friendly material. According to the </span><a href="https://www.worldsteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">, steel emits 2.0 to 2.5 kg of carbon emissions when producing 1 kg of material while aluminum emits 11 to 12.6 kg when producing the same amount. Even after production, cumulative greenhouse gas emissions of vehicles made with steel is 10% lower when looking at the full life cycle.</span></p>
<h2><b>POSCO GIGA STEEL Offers an Affordable Option</b></h2>
<p><span style="font-weight: 400;">In automotive lightweighting, a reverse correlation often exists between price and weight. Lighter materials are typically more expensive and heavier materials usually have a lower price. POSCO GIGA STEEL helps bridge this gap by producing automotive steel that is both lightweight and cost-effective.  </span></p>
<p><span style="font-weight: 400;">Body parts made of POSCO GIGA STEEL can see significant cost savings. Alternative materials like aluminum can cost anywhere from 2.1 to 3.5 times more than POSCO GIGA STEEL. Additionally, current market prices of alternative materials are not expected to decrease over the next ten years.</span></p>
<p><span style="font-weight: 400;">Facing increasingly strict regulations, POSCO GIGA STEEL offers an ideal choice for automakers to build stronger, lighter, and more sustainable cars. According to POSCO Research Institute (POSRI), advanced high-strength steels (AHSS) like POSCO GIGA STEEL should see increased demand, accounting for 69% of total steel plates by 2023.</span></p>
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<p><span style="font-weight: 400;">Throughout April &amp; May, </span><i><span style="font-weight: 400;">The Steel Wire</span></i><span style="font-weight: 400;"> will explore how POSCO is leading the automotive steel market with its innovative steel products like POSCO GIGA STEEL. </span><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank" rel="noopener"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>. </strong></p>
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